The Rise of Just Send It AI

In the explosive evolution of AI over the last few years, it is hard to imagine a life without it. Whether you use AI in your business or your personal life, there is no question it can create, ideate and save time on a scale that is almost hard to comprehend.

With so many AI platforms out there, everyone has their own preference. Personally, I made the jump from ChatGPT to Anthropic's Claude a while back, and I like Claude's responses and reasoning far more. That is not to say one is better than the other. Everyone has their own taste, and their own opinion.

On the subject of Anthropic, the company's valuation has gone from around $18 billion in 2023 to as high as $965 billion by May 2026, following a $65 billion Series H round. That is more than fifty-fold growth in under three years. Its annualised revenue went from roughly $1 billion at the start of 2025 to over $47 billion by May 2026. No technology company in history has scaled revenue this fast.

Anthropic's coding tool, Claude Code, hit $1 billion in annualised run-rate revenue within six months of launch, faster than any commercial software product on record. The average developer using it now spends around 20 hours a week inside the tool.

Separately, McKinsey's 2025 State of AI survey found 88 per cent of organisations now use AI in at least one business function. The "should I use AI" debate is finished. The only debate left is "how well am I using it."

Construction remains one of the least AI-mature industries anywhere in the world. Global surveys through 2025 and into 2026, including one from the Royal Institution of Chartered Surveyors, found that close to half of construction firms report no AI use at all, and fewer than two per cent have scaled it across their operations. For anyone in trades or services, that is not a warning sign. That is a genuine first-mover gap most of your competitors have not noticed yet.

Australia ranks seventh in the world for Claude usage per person, using the tool at more than four times the rate our population size would suggest. New South Wales alone accounts for 37.2 per cent of all Australian Claude conversations, with Victoria close behind at 30.8 per cent. Sydney and Melbourne combined drive nearly 70 per cent of the country's AI usage.

In April 2026, Anthropic opened its first Australian office in Sydney, its fourth in the Asia-Pacific region after Tokyo and Bengaluru, and just ahead of Seoul. Existing Australian customers already include Canva, Commonwealth Bank and Quantium.

The man now running Anthropic's Australia and New Zealand operation is Theo Hourmouzis, a technology veteran with more than 20 years across the region, who joined from Snowflake. He is leading one of the most valuable companies on the planet, based right here in Sydney.

Running a business is brutal, and most people never see the real numbers

As an electrical contractor for the last 23-plus years in Sydney, I have seen the highs and lows that come with running a business. Plenty of people flex on social media and can "look rich" for a weekend. Very few can run a business for a decade.

Operating a business is brutal. Anyone who takes the leap thinking it is a rosy life clearly did not read the fine print. There will be moments you question your sanity. Moments you cannot make payroll, cannot pay suppliers on time, cannot pay yourself, and moments you fall into one of the most common traps for small to medium business owners: not paying the tax man, the ATO, on time, and landing in a cycle of payment plans, late fees and interest. And that is before you count the other taxes that come with running an SME. You have probably seen the recent headlines about our own Labor Government adding more pressure to everyday Australians.

A profitable SME owner extracting most of their profit through a company structure is realistically handing over somewhere between a third and close to half of every genuine dollar to some layer of government, once you count company tax, personal tax on extraction, and the compulsory but very real cost of payroll tax and super. That is before compliance costs, the time and accountant fees that many operators do not budget for when they start out, and that plenty of seasoned operators still underestimate.

Large corporations have offshore structures, armies of tax counsel and enough capital to ride out a storm or a couple of bad quarters. Most SMEs do not have that luxury. A trades business with $50,000 in the bank can be wiped out by one client going 90 to 120 days late, right as their ATO debt falls due, and general interest charges currently sit at 10.65 per cent, and are no longer tax-deductible. A business carrying $200,000 in ATO debt is losing over $21,000 a year in pure, non-deductible cost. It is a wealth-destruction machine that many businesses fall straight into.

I am no accountant, but there is one habit I have built into every business I run over the last few years. It took me over a decade to learn, and I would urge every reader to do the same. It takes discipline and tenacity, and after a couple of weeks it becomes a genuinely healthy habit. It is the kind of thing they do not teach you in school, TAFE or university, and I wish they did. It would have saved me a lot of money, heartache and sleepless nights.

You are probably asking what it is. It is simple. If you are in business, treat the GST portion of every invoice like a disease. Treat it as something that does not belong in your bank account. Be consciously aware it is coming, and get rid of it just as fast as it arrived. Do not welcome it in. Do not use it to pay for materials. Do not smile when you see it land. Do not transfer it to a "GST account" and tell yourself you will not touch it for the rest of the quarter. That is dangerous territory, especially if you are not disciplined, or if you hit a few quiet weeks and start wondering how you are going to make payroll and keep the lights on.

My advice, take it or leave it, from a guy who has lost everything twice, built multiple businesses to seven figures from nothing, and once owed the ATO $200,000: pay the GST portion to the ATO as soon as a payment hits your account. I have put that in bold because I believe it will save you a huge amount of anxiety and financial pain down the track. You do not forget to eat every day. Treat this the same way. It was never yours to begin with, so treat it like a hot potato and get rid of it as fast as you can. I have heard people say, "What, every payment? That is too much work." I would push back on that. If you receive one, two or even three payments in a day, calculate your daily revenue minus the GST portion and send it. If you grab the BPAY details for your GST account, you can pay the ATO directly in about 30 seconds flat once it is set up. Better still, if your revenue is fairly consistent week to week, set up a recurring payment so you stay current, and by the end of the quarter you could be in credit rather than staring down a massive tax bill. I know which one I would rather have. Stay vigilant. Do not let the ATO lure you into a debt trap. In my opinion, it is another way for everyday Australians to get punished, and another opportunity for late fees and interest to rack up.

At the time of writing, the ATO's total debt book has grown to more than $105 billion, with roughly $46 billion of that classed as collectable, and around 65 per cent of it owed by small business. That concerns me. Why are these figures so high? Is it an education problem? Are businesses not charging enough? Is there a reason total insolvency appointments surged 39 per cent nationally in FY24 to 11,049, a jump that one insolvency industry leader attributed directly to the ATO going "into overdrive" chasing small business debt, with construction the single hardest-hit sector?

If our government genuinely cared about small business, it would let people pay off their debts interest-free with flexible terms. Business is hard enough without that extra strain compounding the stress and pulling focus away from what actually matters, in business and in life.

Why I built Just Send It AI

With all that said, the real reason for this article is to sit alongside a project I have been building with the team for the last six-plus months. It is called Just Send It AI, and its purpose is simple: help electrical contractors win more jobs, faster, recover the unbillable hours lost chasing quotes that never convert, and reduce the compliance burden every contractor faces, including submitting Certificates of Compliance for Electrical Work within seven days of finishing a job or facing a potential $500 fine per certificate. Just Send It AI solves these pain points. Its core feature is a fast quote a contractor can send before they have even left the client's driveway, or offer over the phone within 90 seconds once everything is set up in the app.

I spent years doing quotes the hard way. Picture this. You are an experienced electrical contractor, in demand, taking at least ten calls a week for quotes. Ninety-five per cent of those callers you have never met or done business with. You drive to the job. You spend 30 minutes there, 30 minutes back. You spend another 30 minutes writing up the quote, then get your assistant to send it. The client opens it, reads it, and 24 hours pass with nothing. Then 48 hours. Then 72 hours, and now you know you have been ghosted. At 1.5 hours per quote including travel, that is up to 15 hours of unbillable work you will likely never see again. Even if you are an optimist and win half of those quotes, you are still gambling with your time and letting yourself be reduced to just another quote in someone's comparison list.

I would rather save your time, and be smarter about the whole process going forward. You studied to become a professional. You have spent real money on your tools, your insurances, and you work in a genuinely high-risk trade. You should not be treated as a commodity. You are a skilled tradesperson, and it is time to think and act like one.

This is the whole reason I have put 23-plus years of experience into this app. I lived this problem for years, and I finally decided to point that experience directly at solving it, along with the wider compliance headaches the industry faces.

On average, an individual Australian trade business loses somewhere between $45,000 and $75,000 a year in unbillable time, admin and travel on quotes it never wins. Across the wider trade and construction sector, that adds up to an annual drag of roughly $2.5 to $4 billion nationally. The average trade business loses close to 40 per cent of its working week, around 15 to 16 hours, qualifying, driving to, assessing and drafting quotes that never turn into a job.

Factor in an average tradie billable rate of $100 to $120 an hour, which is low by today's standards, plus fuel and vehicle wear, and a single site visit can cost a business roughly $200 to $300 in lost opportunity. Lose 200 quotes a year on a busy operation and that is $60,000 stripped straight from the bottom line. Now picture a tool that costs a fraction of that, $99 a month, to buy back your time, the most precious asset any of us has, and let you push out more quotes without bleeding money on the ones that go nowhere. That is the win-win I set out to build, and I am genuinely proud of where it has landed. Some platforms now offer AI-assisted quoting bolted onto a broader job management suite, and most of them need months of your own job history before their AI actually knows how you price work. Just Send It AI was built the other way round, electrical-specific compliance and pricing logic built in from day one, shaped by 23-plus years inside the electrical industry, so it works properly from your very first quote, not your fiftieth.

Just Send It AI is built for fast quotes the contractor can send straight from the app as a PDF. It can be prompted by text, voice or photo. Average quote generation time is under 30 seconds, not days. It is built specifically for Australian trades, with electrical rolling out first and more industries to follow.

Beta phase is launching within the next fortnight, and we are honouring the first 100 founders with a lifetime rate of $49 a month, half our standard $99 rate. No contracts. Cancel anytime. This is only available to the first 100 electricians, as a reward for their trust in a new SaaS product.

To every fellow sparkie reading this: stop procrastinating, and stop losing money to unbillable hours.

Just send it.

Sincerely,

Robert Theodoridis

Sources and references

- Anthropic Series H funding announcement, May 2026, "Anthropic raises $65B in Series H funding at $965B post-money valuation," anthropic.com

- Sacra, "Anthropic revenue, valuation & funding," company data tracker, 2026

- VentureBeat, "Anthropic says it hit a $30 billion revenue run rate after 'crazy' 80x growth," May 2026

- Anthropic, "Anthropic Sydney office" announcement and "How Australia Uses Claude," Anthropic Economic Index, April 2026

- Forbes Australia, "Anthropic taps tech veteran Theo Hourmouzis to head new Sydney headquarters," April 2026

- McKinsey & Company, "The State of AI in 2025: Agents, Innovation, and Transformation," November 2025

- Royal Institution of Chartered Surveyors (RICS), "AI in Construction 2025" global report

- Australian Taxation Office, Commissioner Rob Heferen, address to the Council of Small Business Organisations Australia (COSBOA); Thinkwiser, "ATO Debt $105 Billion: Small Business Tax Gap & Enforcement Guide," 2026

- Insolvency Australia, "FY24 Corporate Insolvency Index," August 2024, and Scale Suite, "Australian Business Insolvency by Industry 2026"

This article reflects the author's own analysis and experience operating Sydney Electrical Contractors and Just Send It AI. Figures on unbillable hours and lost revenue per trade business are the author's estimates based on 23-plus years of industry experience, unless otherwise sourced above.